While some business owners shy away from social media marketing because of the somewhat imagined steep learning curve or because they see it as a temporary fad. Statistics prove that social marketing can increase traffic to websites and ultimately increase sales. Here are five ways social media marketing can improve your business.


  1. Brand Recognition – Your social media networks are just new channels for your brand’s voice and content. This is critical for business growth because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
  2. Brand Loyalty – The opportunity that social media gives business owners to connect with their audience is unique to any other form of marketing. Companies who are taking advantage of this new type of marketing and making connections with their audience are seeing their customers become more loyal.
  3. Opportunities to Convert – Every time you post on social media is an opportunity for you to convert viewers to customers. Building a following allows you access to old customers, new customers, and new customers simultaneously. Every post, video, or image is a chance for someone to react and reactions lead to site visits and eventually a conversion.
  4. Conversion Rates – Building your audience on social media can improve conversion rates on your existing site traffic because brands become more humanized by interacting in social media channels. And people like doing business with people. Merely building an audience on social media can improve conversion rates on your existing traffic.

Without social media, your site traffic is limited to people who are already familiar with your brand and keyword searches. Each social media profile you add is another road leading to your website. Each piece of quality content you post on social media generates traffic to your website, and more traffic means more leads and more leads equal more conversions. If you have been holding out on using social media to market your business, you might be losing out on a valuable opportunity.