You have created an Instagram profile for your business. But how do you convert those likes and followers to customers? Instagram is designed to advertise and sell products and services to your targeted audience.
Instagram posts designed for shopping are designated with a little shopping bag icon. This icon allows users to click when scrolling through their feed. Once they click, pop-ups appear with the product names and details. To enable purchasing, you’ll want to add an action button to your business profile that will take users from Instagram to your website or account. There your customer can make a reservation, purchase your product, or complete a booking.
Instagram is designed to build connections between your business and potential customers to create business for you and give value to them, even if you sell a service like dog grooming and not an actual product.
To accomplish this great feat you must tell a story with every series of nine squares on your Instagram feed. Use this structure to make the Instagram algorithm work for you:
- Four posts should add value and help your ideal client.
- Three posts should create connections with your ideal client.
- Two posts should promote or sell your service.
This blend of content allows them to get to know you and helps you develop a relationship with your followers, instead of over promoting your services.
Instagram allows you to create advertising that boosts your profile among users. There are different forms of Instagram advertising, lead ads, Instagram Stories ads, and Instagram Facebook ads. Use these ad tools to drive traffic to your page, create brand and product awareness, ask for user-generated content, announce discount sales, and are useful for creating email marketing funnels.
You know you offer a quality product or service but how do you get people to take notice on Instagram? It can be as simple as the right use of colors, fonts, and backgrounds to capture people’s attention and steer them to your business profile. Instagram offers five fonts to choose from. Take time to practice with each of them to determine which ones, are the right fit for your messaging.
Another great way to keep your users engaged with your page? Stickers! These can be added at the top of the screen of a story post and clicking on them gives you features such as Location, Temperature, Clock, Date, Mention, Poll, Question, GIF, Slider, and Music.
Let’s not forget about hashtags. Instagram lets you include up to 30 hashtags per post. The proper combination of hashtag types will maximize your post performance and help you reach your target audience.
Instagram is unquestionably one of the most popular social channels that businesses should be utilizing. It offers the perfect opportunity to engage with your community and it’s a goldmine of useful feedback and insights.
What’s new for June 2019?
- Events you are attending
- Holiday hours
- New staff
- New hours
- New services
- New products
- Monthly promotion
- Anything else?
This month’s featured product!
USB Flash Drives
Give customers a
- Handy 8GB memory sticks provide reliable file backup
- Customize with your name, logo and contact info
- Design appears on upper side of the drive when plugged in
Email firstname.lastname@example.org for pricing on design and printing of your next signs, posters or marketing materials!
Here are the U.S. holidays and observances for this month:
14: Flag Day
16: Father’s Day