Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content?
If it feels like your Pinterest presence is petering out, don’t throw in the towel just yet. We have 4 tips to rework your profile for better engagement.
Answer questions with dedicated how-to boards and explanatory pins. Anticipating the questions a hypothetical user may have when searching on Pinterest and use that information to name your boards.
Spotlight customer success stories. If pictures of your products just aren’t getting a reaction on Pinterest, ask your customers for help! Showing your product in use by actual customers (with permission, of course) can be a lot more appealing than a photo of your product against a white background.
Pin and repin others’ content to curate valuable boards. If you are looking to expand your business’s presence on this platform, pin within Pinterest as well as from your website. Having a healthy mix of your products and repins of the trending content within Pinterest will present your brand as an authority and keep it from looking spammy.
Use expressed fan interest to inform your Pinterest board strategy.Pinterest can serve as an extremely valuable customer research tool. If people are pinning a post’s image, that’s a good sign that customers are searching for that content. Even better if they are clicking on the pin to consume the actual content! One of the most unique features of Pinterest is it’s ability to separate interests.By separating your boards according to your fan’s desires, you can quickly help people seeking a specific interest.
What’s new for March 2019?
- Events you are attending
- Holiday hours
- New staff
- New hours
- New services
- New products
- Monthly promotion
- Anything else?
This month’s featured product!
- Full color design will wrap around the pen
- Black or blue ink
- Made in USA
Email firstname.lastname@example.org for pricing on design and printing of your next signs, posters or marketing materials!
Here are the U.S. holidays and observances for this month:
1: St. David’s Day
1: Read Across America Day
1: Employee Appreciation Day
5: Shrove Tuesday/Mardi Gras
17: St. Patrick’s Day
20: March Equinox
29: National Vietnam War Veterans Day