XEO Experience & Engine Optimization (includes SEO, AEO, GEO, SXO)
DO SEARCH ENGINES & AI UNDERSTAND YOUR WEBSITE’S CONTENT?
Updated Definition (On-Page SEO within XEO)
On-Page SEO (also called on-site SEO) is the practice of optimizing the content, structure, and technical elements of individual web pages so they can be understood, evaluated, and ranked by search engines. Within modern optimization frameworks, on-page SEO is a core execution layer of XEO, supporting visibility across traditional search engines, AI-driven answer engines, and generative search platforms.
Introducing XEO (The Unifying Framework)
With artificial intelligence reshaping how people discover information, optimization has expanded beyond traditional search engines. This has led to XEO (Experience & Engine Optimization) — a holistic approach to optimizing content so it performs across all discovery engines, human and AI alike.
XEO encompasses SEO, AEO, GEO, and SXO, aligning technical signals, content clarity, machine readability, and user experience into a single strategy.
Definitions: How Each Fits Together
- XEO (Experience & Engine Optimization)
A unified optimization strategy that ensures your content is discoverable, understandable, trusted, and usable across search engines, answer engines, generative AI platforms, and real human experiences. XEO is the umbrella under which all modern search optimizations operate. - SEO (Search Engine Optimization)
Optimize your site so traditional search engines can crawl, understand, rank, and drive organic traffic from search engine results pages (SERPs). - AEO (Answer Engine Optimization)
Structure content to be selected as the direct answer by answer engines such as featured snippets, voice assistants, and AI chat interfaces. Even when no click occurs, the goal is to be the cited or spoken source. - GEO (Generative Engine Optimization)
Refine content so it is selected, summarized, or cited by generative AI systems such as AI Overviews, ChatGPT, Perplexity, and other LLM-powered search experiences. - SXO (Search Experience Optimization)
Combine SEO with user experience (UX) optimization to ensure that once users arrive from search or AI discovery, they quickly find what they need, trust the content, and take meaningful action.
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SEO gets you found.
AEO gets you answered.
GEO gets you cited.
SXO gets you chosen.
XEO makes it all work together.
It’s crucial to ensure that your website caters to your potential clients’ needs and addresses their concerns effectively. Site optimization involves identifying the keywords and phrases that your target audience uses to search for information related to your business, structuring your website to provide value on those topics, and ultimately converting website visitors into leads.
By optimizing your site with the right content, you can help search engines understand what your site is all about and increase your chances of ranking higher in search results. So, if you want to attract more organic traffic to your website, it’s essential to ensure that your site’s content is optimized for search engines.
Increased Traffic
Credibility
Websites that appear at the top of search results are seen as more credible and trustworthy than those that appear further down the page. Improved visibility can help build a website’s reputation and establish it as an authority in its field.
Improved User Experience
Many of the factors that contribute to a website’s ranking in search results also improve the user experience. A better overall experience for users can then lead to increased engagement and conversions.
Competitive Advantage
Overall, a custom-designed website can help a small business establish a professional online presence, build brand awareness, and attract new customers. It can also provide specific functionality and user experience tailored to the needs of the business, helping to increase conversions and drive revenue.
On-Site Search Engine Optimization
Understanding the phrases potential customers use to describe your product, integrating these within your site, and fixing any technical problems are the essential first steps in optimizing your site.
Speak Your Customer’s Search Language
Keyword Research
Did you know that there’s a significant difference in search volume between “pain management Cedar Rapids” and “Cedar Rapids pain management”? 5x difference! Our crew learns how people talk about your product or service, and we use that knowledge to optimize your website’s content.
Content that Converts
Once we know how people are searching for you, we’ll adjust your website’s content to improve its search engine visibility. Our team will collaborate with you to create and apply page descriptions, titles, and headings that align with your target audience’s language and communicate precisely what you provide.
Right Code, Right Place
Your website’s content is irrelevant if it’s not discoverable by search engines. Our team examines your site thoroughly to identify and resolve any technical problems that impede its optimization. By focusing on technical SEO, businesses can enhance their website’s user experience and make it easier for search engines to understand and rank their content.
Optimize Elements
KEY ON-SITE SEO FACTORS
Content optimization: This involves optimizing the content on a website to ensure that it is relevant, valuable, and engaging for the target audience. This includes keyword research, creating high-quality and unique content, and optimizing headlines, subheadings, and meta descriptions.
HTML optimization: This involves optimizing the HTML source code of a website to ensure that it is clean, well-structured, and includes relevant meta tags such as title tags, meta descriptions, and header tags.
Website architecture optimization: This involves optimizing the website structure and navigation to ensure that it is user-friendly and easy to navigate. This includes optimizing the URL structure, internal linking, and creating an XML sitemap.
How often should I redesign my website?
A small or mid-size business website usually lasts about 4 to 6 years before a full redesign is warranted.
Larger brands tend to redesign more often to keep their technologies, content, offerings, and graphics fresh, every 2-3 years.
Factors that drive a website refresh or replacement include:
- Changing business model, services or offerings
- Growth or rebranding
- New technology or mobile/responsive design requirements
- Major SEO or security updates
- Outdated visual design or slow performance
From Concept To Creation
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Programmatic Advertising
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Content Marketing
Content marketing is the strategic creation and distribution of relevant and valuable content to attract, engage, and retain a target audience, ultimately driving profitable customer actions.