Answer:

Our Property Rights Policy: Upon final payment of the Services, ownership of the completed assembled website including website design, graphics, text, and the HTML source code, shall be transferred to Client. Rights to stock photographs, other source codes, and computer programs are specifically not transferred to Client and remain the property of their respective owners.

As a boutique agency, we are very nimble with our internal team and specialized skill sets. We do capacity planning every week and schedule in projects based on availabilty and the daily movement of activities that our project coordinators manage and our COO oversees. We also have resources in many areas of marketing that we can scale up with more staff or contractors if a larger influx of work comes in. So don’t worry, we’ve got you covered. 

Pricing is always a big consideration when moving from an in-house effort to a marketing agency or preparing to scale up your marketing department’s efforts with a professional team. We can promise it will be more than a $1 and less than $1 million. Each of our clients have unique circumstances so we don’t publish our pricing. Instead, we’d like to get to know you and your challenges so we can put together a custom proposal for you needs. Please contact us to book a free discussion.

Success in marketing can be measured in many ways. It does depend on what pieces of marketing we are helping you with.

Example: If you have no awareness for your new business or product, it can take time and advertising dollars to create enough frequency with your target audience(s) for them to start to engage. This doesn’t happen overnight. If you give up or stop services too early, this is failure.

Successful marketing looks like:

• Process-driven approaches
• Collaboration and feedback loops for approvals
• Establishing the strategy, which identifies your goals, target audience(s), customer journey, and measurements that make a difference
• At least 90 days for most services to start seeing any outcomes and have enough data to make decisions, many times this is because of AI software learning how to conform to the strategy we have established and our team making regular adjustments to refine it.
• Consistency is key.
• Responsive client feedback and approvals
• Proactive ideas, recommendations, refinements and adjustments as your business and the market changes at least quarterly.

Failure in marketing looks like:

• Lack of communication – you don’t know where the project is in the process or what’s next.
• Going straight to tactics before establishing the strategy – you might as well throw speggetti at the wall and see if it sticks.
• After 3 weeks, giving up.
• Doing the same thing for 5 years and not reevaluating the marketplace and your business needs.

Content marketing and social media marketing are both essential components of a comprehensive digital marketing strategy, but they serve different purposes and involve distinct approaches. Here’s a breakdown of the key differences between the two:

Definition:

Content Marketing: This refers to the creation and distribution of valuable, relevant, and consistent content to attract and engage a target audience. The primary goal is to establish authority, build trust, and ultimately drive profitable customer actions. Content can include blog posts, videos, e-books, infographics, podcasts, and more.

Social Media Marketing: This involves promoting and sharing content on social media platforms to achieve specific marketing goals. It includes activities like posting text and image updates, videos, and other content that drives audience engagement.

Purpose:

Content Marketing: The main purpose is to provide value to the audience, educate them, and build a long-term relationship. It’s more about pulling the audience towards the brand.

Social Media Marketing: The focus is on building brand awareness, increasing visibility, and encouraging social engagement and interaction. It’s more about pushing the brand’s message to a wider audience.

Platforms:

Content Marketing: Content can be published on a brand’s own website, blogs, email newsletters, and other owned channels.

Social Media Marketing: Content is shared on platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, and TikTok.

Engagement:

Content Marketing: Engagement is often measured by metrics like page views, time spent on page, downloads, and lead generation.

Social Media Marketing: Engagement is measured by likes, shares, comments, retweets, and direct interactions with the audience.

Duration:

Content Marketing: Often focuses on evergreen content that remains relevant over time and can continue to attract and engage audiences long after it’s published.

Social Media Marketing: Content on social media platforms can have a shorter lifespan due to the fast-paced nature of social feeds.

Strategy:

Content Marketing: Requires a deep understanding of the audience’s needs, interests, and problems. The content should address these areas and position the brand as a thought leader.

Social Media Marketing: Requires understanding the nuances of each platform, what content works best on each, and how to engage with the audience in real-time.

Goal:

Content Marketing: The ultimate goal is often lead generation, customer acquisition, and customer retention.

Social Media Marketing: Goals can include increasing brand awareness, driving traffic to the website, and fostering community engagement.

In essence, while there’s overlap between content marketing and social media marketing, content marketing is broader and can exist without social media. On the other hand, social media marketing heavily relies on content to engage its audience. For a holistic digital marketing approach, brands often integrate both strategies to maximize reach and engagement.

Answer:

Our customers can benefit hosting with us because we have faster direct access to the site and server to make updates, address security, and safeguard the environment which translates to your site being live. 

• Server Space 5GB, Bandwidth
• Server Maintenance
• Security Backup Services
• WordPress and Plugin updates for security
• SSL Certificate
• 98.9% Uptime Guarantee​

*Additional server space can be provided at an incremental fee.

We generally do not host websites that were not built by us unless we are in the process of building a new website for you. 

Answer:

The monthly fee includes us monitoring the website and making sure it stays up. We have a 98.9% uptime guarantee, if that is not met, we will credit a portion of your monthly fee based on the amount of time down. 

Answer:

As a base, we use the WPMU Dev analytic software and Google Analytics and Tag Manager. This includes site visits, unique visits and traffic sources; top pages and posts including page views, unique page views, average time on page, bounce rate, exit rate and entrances. We can add additional analytical software to your site and also setup custom ‘events’ which are the types of activities you want to track on your site for monthly or quarterly reporting.