The energy, collaboration, and passion behind the making of The Blox were nothing short of extraordinary, and our very own Founder & CEO, Nikole Haumont, had the incredible opportunity to be a part of it!
We’re pulling back the curtain to give you an exclusive look at her time on set and answering your top questions about her experience.
A Behind-the-Scenes Peek
From the moment Nikole arrived on set, it was clear that this was not only a competition but first and foremost a training opportunity — it was an experience designed to connect entrepreneurial minds, coach best practices in business, and ignite innovative ideas.
Here’s what Nikole had to say about her time filming:
“Yes, the cameras rolled—about 19 times for me—but the moments I’ll remember are the ones between takes: practical coaching, shared wins, and genuine camaraderie.”
Get a glimpse into life on set with exclusive photos from Nikole’s time on The Blox. From collaborating with other top entrepreneurs to gaining invaluable lessons in leadership and strategy, these moments highlight the passion and innovation that went into the experience. Along the way, Nikole shared insights that could inspire you to elevate your own marketing and branding efforts.
Season 18 of The Blox was filmed at the Osage Casino & Hotel in Tulsa, OK—an unforgettable setting to spark ideas, connections, and competition.
Each day’s training sessions and “Blox Off” challenges unfolded on stage at the Osage Casino theater—where learning met the spotlight.
The very first night, all contestants, judges, and pod directors gathered for a sit-down dinner—a chance to break bread, swap stories, and set the tone for the week ahead..
Flying in early made all the difference. Between brunch with the Shield Bar crew, catching up with cousins, and even squeezing in a massage, CEO Nikole Haumont started Season 18 refreshed and ready.
Long days, late nights, and a little Oklahoma humidity—CEO Nikole Haumont (left) with Natalie Boyatt, founder of Bevee, capturing the real, unfiltered side of entrepreneurial grit.
Top Insights from The Blox
Nikole shared that one of the most impactful parts of the experience was learning how other entrepreneurs overcame challenges to achieve growth. She gained fresh perspectives on leadership, adaptability, and the importance of staying true to your vision—even in a rapidly changing market.
Here are some quick takeaways:
- Collaboration is Key: Building relationships with other entrepreneurs opens up new opportunities and insights.
- Authenticity Wins: Staying genuine to your mission and values resonates deeply with both customers and collaborators.
- Adaptability is Non-Negotiable: In today’s fast-paced world, flexibility and forward-thinking strategies are essential for staying competitive.
Curious about what it’s like to appear on a show like The Blox? Nikole took the time to answer some of the most common questions we’ve received. Be sure to subscribe to our blog to be notified when Nikole’s Q&A blog is shared.