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Email Marketing–Why It Is Important to Have An Email List

Email Marketing–Why It Is Important to Have An Email List

Sending plaintext emails might seem out-of-date in the age of social media marketing. In reality, it’s the opposite. Email marketing works nearly as well as any other marketing channel when it comes to acquiring and keeping customers.

 

 

In your digital marketing strategy, email should be a key component. If you don’t use email marketing, then you’re losing out on money. A great deal of traffic comes from email marketing, which is also our main means of communication with our Shield Bar Marketing clients.

Email Marketing: What is it?

One of the most lucrative channels for direct marketing is email marketing. A commercial email marketing message is sent to your newsletter subscribers, or people on your email list who have explicitly approved to receive your emails.

 

Email marketing helps drive sales, inform customers, and build communities around brands. You may refer to your email marketing as your “newsletter.” If it’s sent through a system, such as MailChimp and gives the recipient the option to unsubscribe, it is email marketing.

 

In modern email marketing, bulk mailings have been replaced by customized, segmented, and personalized offerings. Sending emails to prospects and customers is an extremely effective method of digital marketing. Prospects who receive marketing emails effectively become customers, and one-time buyers become loyal, repeated customers. Even if the email is not opened, they may see your message in preview and will probably see your name or your company’s name in the list of emails, reminding them of you.

 

Businesses use email marketing to increase leads, convert leads into customers, and stay in touch with customers for longer periods. However, email has many benefits beyond that. Businesses must create email lists before they can begin email marketing.

Why do you need an email list?

Your website can be set up to collect email addresses, usually in exchange for a free PDF download, discount coupon or exclusive behind-the-scenes access. These subscribed addresses may then be used for sending emails. If you want to sell your products or services, email lists can be used to send out blog posts, company announcements, and product or service announcements.

 

The purpose of an email list is to compile contacts who have granted permission for you to send them updates and promotions from your business.

 

With an email marketing program, you can create your email list, and then send mass emails to all your subscribers about your blog posts, online store, or other business services.

 

Do you think buying an email list is a good idea?

No matter how tempting buying an email list might be, it’s risky. Those who didn’t sign up for your mailing list will likely mark your emails as spam. Plus, if they’ve never visited your website, they’re not as likely to be interested in your products.

 

You should only send emails to people who have agreed to receive them. It’s not just legal, but also ethical.

Exactly why is it important to build an email list?

Email lists generate ten times more conversions than social media campaigns. Marketing via email requires an email list. Plus, email marketing is an “owned media,” where you are in charge of the list and often you send to it. You want to move people from your social media, that can be fleeting, to an owned media so you can continue to educate, entertain or market directly to your ideal client.

 

If you offered a freebie in exchange for their email address, your subscribers were extremely interested in what you had to offer when they joined your email list from your website and clicked on the confirmation link. This makes them much more likely to convert into paying customers.

 

Do you have some doubts about how important an email list really is?  Some reasons why it is important to have an email list are described below.

❖    Getting messages from customers is easy

Consumers check their emails every day at least 91% of the time, according to studies. Many people don’t check social media for days on end. Businesses would be wise to build an email list due to these statistics.

 

A person receives your words directly in their inbox after you send an email. Social media makes it more likely for your customer to miss your update due to its nature. It demonstrates the advantage of using email lists to get your message in front of your customers in addition to social media.

 

The importance of sound customer communication cannot be overemphasized. A stronger relationship with customers results in increased sales, boosts revenue, and delivers invaluable marketing. In contrast, failing to communicate with your clients will result in them forgetting about your brand.

❖    A chance to build brand advocacy

Brand advocacy is the process of an organization’s customer recommending its product to their friends and family members. 92% of people are willing to trust their friends and family, so the power of recommendation could be greater than all your other marketing efforts.

 

Sending them personalized messages on a frequent basis, dealing with their pain points, getting their feedback, rewarding their loyalty, and empathizing with them through their emotions can help you reach your audience. You will improve your customer retention rate as a result, and you will maximize your revenue!

 

❖    You can grow your business by building an email list

 

The biggest challenge for marketers is still acquiring new customers. Four out of ten marketers state that acquiring customers is their top priority. It is possible to generate email leads for your business using content marketing, social media marketing and promotional events. Your focus should be on converting those leads into customers. Email marketing is the perfect method for achieving this.

 

You can launch a lead retention campaign once you establish strong communication with your lead. This will educate, engage, and boost their trust. By doing so, you’ll boost your chances of converting them into customers.

❖    Sending emails builds trust

Your customers will trust you more when you send them emails. You can send emails to people to their inboxes so that they can read them privately. Neither a billboard nor social media timeline displays this message publicly.

 

You can communicate more intimately. Customers can ask you questions by responding to your email since email lists make them feel like a part of a private conversation. Building trust and a relationship is easier this way.

❖    Faster results can be generated through email marketing

E-mail produces results faster, which is easy to understand. Your recipients can immediately read and open the email once it is delivered into their inboxes. This has become easier now that nearly everyone owns a smartphone.

 

Most people open transactional emails, even though they tend to skip notifications and promotional emails. In addition to those who save them for later reading, those who read them within 24 hours do so as well. This leads to results in just a few days!

❖    Bring Back Visitors

70% of users never return to your website after leaving. If you want proof, check out your Google Analytics and see how many new and returning visitors you have.

 

It is also important to keep them. Their attention has been drawn to your website among all the others. A casual web surfer may not turn into a loyal fan unless you take steps to promote your site properly.

 

If you send an email to your subscribers, they are much more likely to revisit your website. Your next great post, well-written announcement, or well-timed sales release will inspire them to come back.

❖    A more effective marketing method than social media

People who want to make an online presence are most likely to use social media. Marketing via social media is certainly one of the best ways to increase brand visibility and drive leads.

 

Users of the internet need email more than social media. People check their email inbox more frequently than their social media accounts, as almost every internet user has an email account.

 

Being a one-to-one communication medium, email marketing has its own advantages. Email gives businesses worldwide complete control and can be used to generate new customers. A/B testing and segmentation are also capabilities of this email platform, allowing businesses to launch near-perfect marketing campaigns!

In Conclusion

An organization’s growth and success are dependent on its communication. You will gain an advantage over your competitors with a personalized touch to your email. To connect with your customers, a list of email addresses is valuable for doing email marketing. Comparatively to any other marketing channel, it’s easy, reliable, flexible, and affordable. Email marketing is on track to succeed in 2021 and beyond due to these features.

 

Thanks for reading! If you gained value from this email, please forward it to 2 small business owners or solopreneurs that might find value too!

 

Sincerely,

Nikole Haumont, Founder

Shield Bar Marketing

 

 

P.s. if you’re ready to create an email marketing campaign, be consistent with the one you have or upgrade what you are currently doing, reply to this email. We can help!

New Features on Instagram that will Help Small Business Owners

New Features on Instagram that will Help Small Business Owners

Instagram has recently announced some very major changes that are making users, especially small business owners who use their platform to promote their business, anxious about the app’s future. Here are recent changes that Instagram has made and changes that they have announced they are going to be making in the future that every small business owner needs to be aware of:

 

Facebook Launched Messenger API for Instagram

Since Facebook owns Instagram, most business owners that market themselves on Facebook also find themselves promoting their business on Instagram. Whenever someone replies to a story that you post or messages you directly, you had to go to your inbox on the Instagram app in order to respond. Facebook has now made this task a lot easier and less time-consuming. If you use a social media management platform like Hootsuite, you will now be able to check your Instagram messages and story replies.

 

Instagram Reels Now has Ads

Instagram has said several times that making Instagram reels consistently is the easiest way to organically grow your following, especially if you are just starting out on the platform. Reels Ads is now available to a larger group of people after being tested during the first half of this year. Just like your standard Reel, these ads can be up to 30 seconds in length. You will be able to add a description to these ads, where users can view the likes and comments.

 

Instagram is No Longer a Photo Sharing Platform

Recently, Instagram’s CEO Adam Moserri announced that Instagram is no longer a photo-sharing platform and that video will now be prioritized on the app. This seems like an obvious change after all, since the app has spent the past year prioritizing Instagram Reels in an attempt to adapt to newer trends. Still, it is causing some small business owners to panic since they primarily share pictures instead of video content.

 

The app is not rushing into these changes and has instead announced that this change will happen throughout this year. This change does not mean that users should panic and trash all of their pictures. It simply means that users should start to plan to allocate some time producing video content monthly, as everyone waits to see how Instagram will choose to implement this change.

 

The App is Experimenting with Recommendations

            Instagram’s CEO also announced over the next couple of months they will be experimenting with recommendations. This is great news for small business owners on the app because it means your content can potentially end up on someone’s feed even if they don’t follow you yet. The app already has some recommendation features that accomplish this but this update means that you will have even more opportunities to end up on someone’s page who isn’t following you.

Instagram has been making an effort to be more transparent with their users this year about the changes they are making to their platform and even taking the time to break down how their algorithm works in some of their recent blog posts. A lot of the changes that Instagram has announced will benefit small business owners and help them to manage their time more efficiently. Make sure that you check back in to stay updated on future changes Instagram is making.

 

 

New Features on Instagram that will Help Small Business Owners

Instagram has recently announced some very major changes that are making users, especially small business owners who use their platform to promote their business, anxious about the app’s future. Here are recent changes that Instagram has made and changes that they have announced they are going to be making in the future that every small business owner needs to be aware of:

 

Facebook Launched Messenger API for Instagram

Since Facebook owns Instagram, most business owners that market themselves on Facebook also find themselves promoting their business on Instagram. Whenever someone replies to a story that you post or messages you directly, you had to go to your inbox on the Instagram app in order to respond. Facebook has now made this task a lot easier and less time-consuming. If you use a social media management platform like Hootsuite, you will now be able to check your Instagram messages and story replies.

 

Instagram Reels Now has Ads

Instagram has said several times that making Instagram reels consistently is the easiest way to organically grow your following, especially if you are just starting out on the platform. Reels Ads is now available to a larger group of people after being tested during the first half of this year. Just like your standard Reel, these ads can be up to 30 seconds in length. You will be able to add a description to these ads, where users can view the likes and comments.

 

Instagram is No Longer a Photo Sharing Platform

Recently, Instagram’s CEO Adam Moserri announced that Instagram is no longer a photo-sharing platform and that video will now be prioritized on the app. This seems like an obvious change after all, since the app has spent the past year prioritizing Instagram Reels in an attempt to adapt to newer trends. Still, it is causing some small business owners to panic since they primarily share pictures instead of video content.

The app is not rushing into these changes and has instead announced that this change will happen throughout this year. This change does not mean that users should panic and trash all of their pictures. It simply means that users should start to plan to allocate some time producing video content monthly, as everyone waits to see how Instagram will choose to implement this change.

 

The App is Experimenting with Recommendations

            Instagram’s CEO also announced over the next couple of months they will be experimenting with recommendations. This is great news for small business owners on the app because it means your content can potentially end up on someone’s feed even if they don’t follow you yet. The app already has some recommendation features that accomplish this but this update means that you will have even more opportunities to end up on someone’s page who isn’t following you.

Instagram has been making an effort to be more transparent with their users this year about the changes they are making to their platform and even taking the time to break down how their algorithm works in some of their recent blog posts. A lot of the changes that Instagram has announced will benefit small business owners and help them to manage their time more efficiently. Make sure that you check back in to stay updated on future changes Instagram is making.

LinkedIn 2021 Updates

What’s New on LinkedIn?

Linked is an excellent platform to utilize in order to promote your business and network with other professionals in your industry. Here are some updates that have happened on LinkedIn within the past few months:

 

LinkedIn has New Usage Insights

The platform has recently released updated usage insights for their platform. Some key statistics to note are that since March 2020, the number of live streams has gone up by 89%. Another notable statistic is that over one billion interactions happen every month on LinkedIn pages. All of the statistics the platform provided show small business owners why it is beneficial for them to market themselves on the platform.

 

Some Users Can Use Swipe-Up Links in Their Stories

Users that have a minimum of 5,000 connections and the follow button instead of Connect as the main action on their profile will now be able to use swipe-up links in their stories. Just like on Instagram, stories that use this feature on LinkedIn will show a “see more” button that users can interact with. This is a great call-to-action to use in order to gain more website visits and keep your connections engaged with your content.

 

LinkedIn Marketing Labs

LinkedIn Marketing Labs is a platform that users can go to learn how to run effective ads on the platform. This is a great tool to utilize if you want more information about how to run ads in a way that will help you gain new potential clients or website visits.

 

LinkedIn Product Pages Have a Lead Generation Form

Product pages give companies the ability to promote specific products. Companies are also able to answer questions, show reviews, and give overviews. Now companies can also link lead generation forms on their product pages. These forms will auto generate forms with information from LinkedIn user’s profiles when they click a button.

 

Individual Posts Have Privacy Settings

At the beginning of this year, LinkedIn released a new feature that lets users restrict their audiences and people’s ability to comment on their individual posts. This means that you can customize your privacy settings differently on each post if you want to.

 

The Home Page Provides More Feedback

When you click on your home page, at the top of the page there is a dashboard that gives you some quick analytics. You can see how many views you’ve gotten on your profile recently and how many times your latest update has been shared. There is now an additional box where you can engage with your connections. This update makes engaging with your connections even easier to do, which will help you allocate your time on the platform more efficiently. 

 

The App has Released New Analytics

You are now able to find out more about who visits your profile. With these new analytics, you can see the industries that your visitors work in, their most common job titles, where they are reading your content from, and how they found your content. This will help you to see who you are attracting to your profile and create content that is catered to your audience.

These new updates on LinkedIn will allow small business owners who use the platform to manage their time more efficiently and get to know their audiences better. Make sure that you check back to stay up to date with LinkedIn’s new updates.

 

Latest Changes on Facebook Small Business Owners Need to Know

Facebook is constantly changing its algorithm and features. Here are some recent changes that Facebook has made recently that may affect business owners who market themselves using Facebook:

Facebook Advertisers can Update their Focus Event

Since Apple has released its App Tracking Transparency update, Facebook has been experimenting with several different changes in order to ensure that business owners who use their platform to run affordable advertisements can still have a positive experience. One of the biggest complaints since Apple’s update has been released, is that Facebook users are noticing that their conversions have been dramatically decreasing.

Part of the reason for this decrease is that some conversions are still happening but the app is simply unable to report the conversion since some users have turned off the app’s ability to track which websites they have visited. In order to help find a solution to this problem, Facebook is starting to release different features including the ability to update their focus event. Before this change users would have to manually pause the campaign and make these changes. This change will allow for a smoother, less time-consuming experience that will make it easier to implement changes that can enhance your campaigns.

Facebooks has Added Estimated Conversions

On the 7-day attribution window, Facebook has now added estimated conversions. This feature will help advertisers get a better understanding of what their actual number of conversions looks like, even with the loss in data Apple’s new update has contributed to. A lot of advertisers are trying to find ways to maximize their reach to Android users since Android has not given their users the option to disable tracking.

Facebook has responded to this by providing more event options to users when they are setting up their campaigns. This means that advertisers who are trying to maximize their reach to Android users will be able to optimize their campaigns more.

Facebook is Adding Sound to some of their Emojis

While the other updates the app is releasing are more on the technical side, Facebook is also launching a new feature that will add sound to some of their emojis. The library of this new type of emoji will be updated regularly with clips from different famous TV shows and other classic sounds. Brooklyn Nine-Nine, Bridgerton, and Fast and Furious 9 are just some of the shows that will have sound clips featured in this new emoji library.

These new emojis will be available in the messenger app and can be found by clicking the speaker icon. These new emojis can be a useful tool to use in order to stand out and deliver a unique response when you are engaging with people via direct message.

Throughout this year, Facebook has released several new features and this momentum is expected to continue as they continue to find ways to adapt to Apple’s new update. One main takeaway that small business owners should keep in mind is that even if your reported conversions or insights, in general, seem to be drastically decreasing, this doesn’t necessarily mean that your ads are less affected. The app is still adapting and trying to find ways to give users more accurate insights while still allowing their users to opt out of being tracked. In order to run effective ads on Facebook make sure to regularly check back in to see what other changes the platform has made.

With the constant changes in social media, it can be hard to stay up-to-date with it and your own career knowledge! We are here for you.

Nikole & the Crew,
Shield Bar Marketing

p.s. We would love it if you would take the time to leave us a Google review! Click here > click on the grey “review” button.

Social Marketing to a Short Attention Span

Social Marketing to a Short Attention Span

How to Tap into the Quick Clicker

In days of old, businesses marketed products and services to their niche market through many avenues, hoping to create sales. Brochures in the mail, television advertisements and newspaper articles were primary resources for promotion a new product, concept or local business. Sunday coupons were cut with scissors after church and placed in an envelope to use later in the weeks. Times were slower before everything sped up. Today it is said that humans have an 8-10 second attention span as it relates to online decision making.

short attention span marketing

Small businesses rely on their ability to put out content that touches the needs of a niche market, but are constantly tweaking their approach to cater to the shorter attention span of their prospective market. You may have already experienced this problem in your online business. Here are three ways you can mitigate losing business because your prospects are thumbing through your social sites quickly.

 

3 Ways to Market to a Short Attention Span

  1. Deep Dive into the Human Needs of Your Niche Market – The better you are educated on the deeper human needs of your niche market, the more success you will see when marketing to people with a short attention span. Make them the hero in every piece of content you create.
  2. Be Aware of what Makes them Click – The most successful marketing strategies for the 8 Second mind, focus on clicks. A beautiful ad with too many words may get looked over. At the same time, a short ad that gives instructions for the CTA (Call to Action) may see more direct clicks to the content.
  3. Don’t lead them to a mile long sales page – When you achieve success based on your deep dive into the human needs of your niche market and you become aware of what makes them click, it’s important to cater to their short attention span all the way through. Your sales page should be short and sweet, ready to accept payments for a product or service.

Must people have a very short attention span. Social sites like “TikTok” serve up videos that are short; so short that nearly none of the information is retained. Companies that embrace the concept of a short attention span among prospects, will thrive.

When you are ready to work with a marketing company that cares about your small business putting their best foot forward, click here to schedule a discovery call to see if Shield Bar Marketing is a fit for you!

The Power of Digital Marketing for Your Business

The Power of Digital Marketing for Your Business

DIgital Marketing Shield Bar

The Power of Digital Marketing for Your Business

Creating a Visual Story

Digital Marketing can be defined as the process of utilizing technology such as websites, mobile apps and online resources to market your company’s products and services. The digital marketing space is never too saturated, although it may seem that way at first glance. Many marketing professionals and businesses, both online and local, use the internet and digital assets to create a visual story.

A visual story consists of images and messaging that appeal to the eye. Today, people have short attention spans and need to make their decision to click your call to action, within 8.0 seconds. A visual story will assist in the click, and help with a greater conversion experience.

Types of Visual Marketing Campaigns

Social Media Marketing consists of visual elements and textual content. A good visual campaign contains colorful images that also contain text, and often combine text over an image. These types of visual elements are called “memes.” Memes are easy to share. Shared memes increase visibility and encourage the almighty “click”. When a cold lead (prospect) clicks a link on the text of an ad, they immediately become warm.

The social network site “Pinterest” has millions of subscribers who share thousands of images daily. Tapping into the visual crowds leads to successful campaigns in a tight niche.

Warm leads can then convert to sales with greater ease. For example, a meme shared on Facebook can contain an image description and within the description there will be a link to a website. From the website there will be an opt in, warming the lead up again. Memes can be of baby goats, or serious political issues. Memes make you smile, laugh and even cry.

High Click Campaigns

Businesses with successful digital marketing strategies will have campaigns that enjoy 1000s of clicks to a CTA, (Call to Action). Clicks can be measured within the insights of most social media networks. The digital marketing lead within the marketing team will keep a close eye on the success, or failure of a digital campaign.

High-click campaigns result, by rule of averages, in more sales, more profits and more room for expansion. Knowing your niche and what they need from you is key to launching a digital marketing campaign that enjoys viral success. A successful campaign makes an impact, quickly.

What is your company’s marketing strategy?