Brand Identity & Website Transformation

Lavers Center for Advanced Aesthetics is a medically led clinic built on trust, safety, and long-term patient relationships. Known for delivering safe, science-backed aesthetic treatments, Lavers prioritizes patient wellbeing above all else—believing that true transformation comes from confidence, satisfaction, and honest care.

As the clinic expanded its advanced treatment offerings and adopted new technologies, its visual identity needed to evolve to match this growth. The existing branding, while familiar and established within the community, no longer reflected the level of professionalism, innovation, and medical credibility that defines Lavers today.

The rebrand was guided by the principles that have always defined Lavers:

• Patient safety above all else

• Patient satisfaction, improving quality of life and confidence

• Honesty and transparency in care and communication

• Affordability, with an understanding of the local community

• Community support and long-standing relationships

• A strong reputation built on trust and results

These values shaped every design decision, ensuring the new identity feels authentic—not performative.

Lavers has established itself as a trusted name in its market. Rather than starting over, the goal was to elevate and refine the brand while respecting its existing recognition.

The client sought a logo and visual system with greater depth and modernization—one that aligns with nationally recognized aesthetic brands while remaining grounded in the local community. As Lavers’ services became more advanced, the branding needed to evolve alongside them, communicating credibility, innovation, and confidence without losing familiarity.

This was an evolution, not a reinvention.

The original logo leaned toward traditional beauty aesthetics—elegant, but increasingly disconnected from the clinic’s medical expertise and technological capabilities.

The result is a logo that feels modern and authoritative while remaining approachable and recognizable to existing patients.

The updated identity was applied consistently across multiple touchpoints, including:

• Digital platforms and mobile interfaces

• Marketing and promotional materials

• Clinical and branded collateral

Each application reinforces trust, professionalism, and clarity ensuring the brand remains cohesive at every scale.

With the new identity in place, Shield Bar redesigned the Lavers website to deliver a more confident and intuitive patient experience.

Previous Website

• Visually dated and inconsistent

• Limited emphasis on advanced treatments and technology

New Website Concept

• Clean, modern layouts with clear hierarchy

• A calm, professional aesthetic that builds patient trust

• Structured content that emphasizes safety, expertise, and education

• Subtle technological cues that support the clinic’s advanced positioning

Side-by-side mockups of the old and new website clearly demonstrate the brand’s evolution from traditional aesthetics to a technology-forward medical experience.