Curious about what it’s like to appear on a show like The Blox? Nikole took the time to answer some of the most common questions we’ve received.
How did you prepare for being on The Blox?
“I knew energy management would make or break the week. Beyond resting up, I prepped with my team on how we wanted Shield Bar represented—tightening soundbites like ‘active buyers vs. passive buyers/prospects’ and aligning on how we describe ourselves (we said ‘full service’ then; today we say ‘full-stack’ marketing). I also front-loaded the week so I could show up calm and focused: I flew into Tulsa early, had brunch with my crew, caught up with cousins, booked a relaxing massage, and made sure I got a solid night’s sleep before cameras rolled.”
What part of your “foundation-first” checklist was reinforced or changed by the experience?
“A lot was validated, nothing really changed. Strategy comes first—whether you’re on a game show or competing in business. Reputation still matters, which is why reviews are non-negotiable. Strong branding and a single, credible hub for info are also must-haves. Even in the AI age, you still need a website that builds trust and converts.”
How do you explain ‘active buyers vs. passive prospects’ to a client—and what’s one quick action they can take this week?
“Active buyers already know they have a problem, know a solution exists, and are usually on Google comparing options—credit card in hand. Passive prospects live mostly on social; they’re not problem-aware yet, but when you show up consistently, you’re the first name they remember when the need hits (think: roof damage after a storm). Today’s journey is an infinity loop—people bounce between your website, social feeds, and video before they act—so you need to show up in multiple places. The fastest path to active buyers is pay-per-click on Google. Passive prospects are a longer game: educate, entertain, and engage so you stay top of mind.
What 1–2 KPIs are you watching post-show to measure impact (and why those)?
“Two big ones: (1) Website visits + engaged time on ShieldBar.com—did the show drive real attention, not just clicks? (2) Social growth and engagement across Facebook, Instagram, LinkedIn, and YouTube—are we expanding reach and conversations? Together, those tell me if exposure is turning into consideration and community.”
Any advice for entrepreneurs wanting to elevate their marketing?
“Resist shiny-object syndrome. Foundation first—and own your media. Control the narrative, content, and data: start with a fast, credible website (your home base), then build and nurture your email and SMS lists. Use social as top-of-funnel to earn attention, then move people into owned channels with clear CTAs, lead magnets, and offers. If an account gets hacked, throttled, or a platform disappears, you still have the relationship—and a business that keeps moving.”
Catch up on Season 18 of The Blox
We’re excited to share that Nikole’s journey on The Blox is available to watch on the Beta Blox’s main website and on Facebook.