
How Local SEO and Reputation Work Together to Drive More Calls
If you're investing in SEO but ignoring your reviews, you're missing a major piece of the puzzle. Google reviews are not just for credibility; they are a key driver of local search performance. When it comes to getting more inbound calls, foot traffic, and booked...

Hyper-Personalization Mistakes That Are Hurting Your Brand
https://www.youtube.com/watch?v=wqyEv29imPY Hyper-personalization has become one of the most talked-about trends in marketing. When executed well, it boosts engagement, conversions, and brand loyalty. But when it’s overdone or misused, it can leave customers feeling...

The Power of Reviews: How to Get and Leverage More 5-Star Feedback
https://www.youtube.com/watch?v=1FBff-afdbM You could have the best service or product in your category, but without five-star reviews to back it up, potential buyers may never take the next step. For businesses in the $1M to $10M revenue range, reputation is no...

Stop Using Your Personal Cell for 2FA (Here’s What to Do Instead)
https://www.youtube.com/watch?v=p76y7yo735Y If your business is still using a personal cell phone for two-factor authentication (2FA), you are one missed PTO day away from a complete lockout. That single device could be the point of failure that cuts off your team’s...