Reducing Advertising Costs
A Case Study of A-Authentic Garage Door Service
Discover how we transformed A-Authentic Garage Door Service’s advertising strategy, slashing costs by 33% while boosting revenue by six figures. Learn how data-driven marketing and customer reactivation can revolutionize your home service business.
Industry: Home Services
Size of Business: Small business serving a local area
The Business Challenge / Opportunity
Our Process
At the start of our relationship, we conducted a thorough assessment of A-Authentic’s existing advertising framework. By identifying inefficiencies and areas for improvement, we developed a comprehensive transformation roadmap. The solution involved the following key components:
Custom Website and SEO Optimization
Developed a brand-new, mobile-friendly website with search engine optimization (SEO) to improve online visibility and attract more organic traffic
Implemented a blog and email newsletters to engage customers and drive traffic
Advertising Data Tracking
Introduced tracking for all advertising campaigns using different phone numbers to monitor the effectiveness of each ad source
Analyzed data to identify the most and least effective advertising channels
Advertising Cost Reduction
Optimized advertising spend by cutting down on ineffective channels, reducing the total advertising budget from 33 percent to 19 percent of revenue
Achieved significant cost savings while maintaining and growing revenue over six figures in the first year
Graphic Design and Branding
Redesigned the company logo and created cohesive branding materials for all advertising channels
Provided comprehensive graphic design services for all ads, including digital and print.
Review Management Strategy
Developed a review management strategy involving customized business cards with step-by-step instructions for leaving reviews on Google and Facebook
Enhanced customer feedback collection without using third-party review management tools
Database Reactivation
Initiated a database reactivation campaign, importing five years’ worth of customer data into our system
Set up automated email and text messaging campaigns to remind past customers about garage door safety checks and tune-ups, scheduled at six-month intervals
Results
Reduced Advertising Costs
Cut the total advertising budget from 33 percent to 19 percent of revenue while increasing overall revenue by over six figures in the first year.
Improved Customer Engagement
Increased customer retention and engagement through a revamped website, regular communication, and a successful review management strategy.
Successful Database Reactivation
The database reactivation campaign resulted in three to four calls per day from previous customers, significantly boosting service requests and revenue.
Enhanced Data-Driven Marketing
Implemented effective tracking and analysis of advertising campaigns, leading to more informed decision-making.
Customer Perspective
“Working with this team has been a game-changer for us. They’ve helped us rethink our advertising and streamline our operations. Thanks to their smart marketing strategies, we’ve cut costs and seen our revenue grow more than we expected. We’re excited to keep working together and see what else we can achieve!”
– Dallerie Riesland, Owner, A-Authentic Garage Door Service Co.