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Transforming Ad Performance to Drive Results

Boosting Website Traffic with Strategic Google PPC Advertising: Husky Portable Containment’s Success Story
In today’s competitive digital landscape, driving high-quality traffic to a website is essential for business success. Our team embarked on a mission to enhance online presence by leveraging strategic advertising campaigns to increase website traffic, driving tangible results for our client.

Transforming Ad Performance to Drive Results

Boosting Website Traffic with Strategic Google PPC Advertising: Husky Portable Containment’s Success Story
In today’s competitive digital landscape, driving high-quality traffic to a website is essential for business success. Our team embarked on a mission to enhance online presence by leveraging strategic advertising campaigns to increase website traffic, driving tangible results for our client.
Husky Portable Containment is renowned for its commitment to quality and reliability, using the finest materials and expert craftsmanship to produce top-tier, innovative portable tanks and accessories to support the firefighting and environmental industries that are built to last for years to come. Customers can count on Husky to provide dependable containment solutions both standardized and customized to their needs, backed by superior materials and workmanship.

Customer Name: Husky Pportable Containment

Industry: Maufacturing

The Business Challenge / Opportunity

The industry is national and international with the challenge of attracting relevant traffic to their website amidst a competitive online landscape. While the client had an established online presence that we also built, they struggled to drive sufficient traffic to their website to generate leads and conversions. The opportunity presented was to enhance the performance of their advertising campaigns to increase website traffic, improve engagement, and ultimately drive business growth.

Our Process

To address the challenge of increasing customer activity on the website, our team adopted a strategic approach focused on optimizing Google PPC advertising campaigns to attract and engage their target audience effectively. The solution encompassed the following key components:

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Audience Targeting Refinement

Conducted research about the two primary target industries and through first and second-party analytics to identify the client’s target demographics, interests, and behaviors and current desired interactions.

Utilized these insights to refine audience targeting parameters and ensure ads reached the most relevant audience segments.

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Keyword Optimization

Conducted keyword research to identify high-intent keywords relevant to the client’s business offerings and geography.
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Ad Optimization

Developed compelling Google PPC messaging tailored to resonate with the target audience’s interests, preferences, and pain points.

Utilized strategic keywords in ad copy, headlines, and targeting to ensure ads appeared for relevant search queries and attracted qualified traffic.

Utilized persuasive messaging and clear calls-to-action (CTAs) to encourage clicks and drive traffic to the website.

Bid Management

Implemented best practices bid management techniques to maximize ad visibility and optimize cost-per-click (CPC) bids for maximum ROI.

Monitored bidding strategies closely to ensure ads appeared in prime positions and attracted clicks from the target audience.

Performance Tracking and Optimization

Utilized robust analytics and tracking tools, including Google Analytics, to monitor ad performance, track website traffic, and measure key performance indicators (KPIs) such as click-through rate (CTR), impressions, and conversion rate.

Leveraged this data to identify areas for improvement and continuously optimize campaign performance.

Results

Comparing year-to-date from last year, our team achieved remarkable results:

A 51% increase in conversions.

A 58% increase in conversion rate.

A 38% reduction in cost per conversion.

A 7% reduction in overall Google Ads cost.

Focused budget on higher-quality keywords that generated a higher CTR and conversion rate.

Customer Perspective

“The collaboration with Shield Bar Marketing (formerly known as Copper Cup Marketing) has been instrumental in driving significant improvements in our website traffic and online visibility. Their strategic approach to optimizing ad performance has not only increased our website traffic but has also enhanced our overall online presence and brand awareness. We are delighted with the results achieved and look forward to continued success with Husky’s account”

– Jay Claeys, Owner, Husky Portable Containment

Conclusion

Our team successfully addressed the challenge of increasing website traffic by enhancing Google Ad performance through targeted audience segmentation, compelling calls to action, landing pages, strategic keyword optimization, efficient bid management, and continuous performance tracking and optimization. The results achieved, including improved CTR and increased website traffic, highlight the effectiveness of the implemented solution in driving tangible results and achieving business objectives. Moving forward, our team remains committed to delivering exceptional performance and driving continued success for their clients through innovative digital marketing strategies and optimization techniques.
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