by SBMnjh2023 | Oct 7, 2024 | Business Mindset, Marketing Tips
Have you ever seen an ad where one brand calls out another for being overpriced, ineffective, or just plain bad? That’s what’s called negative marketing. But what exactly is negative marketing, how does it work, and when should you use it? In this post, we’re breaking...
by SBMnjh2023 | Sep 10, 2024 | Business Mindset, General Information, Marketing Tips
When it comes to growing a business, understanding the lifetime value of a customer (LTV) is essential. LTV is a metric that helps you determine the total worth of a customer to your business over the time they remain with you. But why is it important, and how can you...
by SBMnjh2023 | Sep 3, 2024 | Business Mindset, Marketing Tips
In the world of business, much like in life, ups and downs are inevitable. Some of us enjoy the thrill of a roller coaster ride, such as the Incredicoaster at Disneyland. However, one roller coaster ride many business owners dread is the unpredictable journey of the...
by SBMnjh2023 | Aug 15, 2024 | Business Mindset, Shield Bar Marketing
Running a small business is all about finding ways to make things work, even if it means recording videos from unconventional places—like your van. I’m Nikole Haumont, founder and CEO of Shield Bar Marketing. In this blog, I’ll share my journey, the growth of Shield...
by SBMnjh2023 | Jun 21, 2024 | Business Mindset
Negative reviews are an inevitable part of running any business. Whether justified or not, how you handle them can significantly impact your reputation and customer trust. In this article, we delve into essential tips for responding to negative reviews and maintaining...
by SBMnjh2023 | Jun 8, 2024 | Business Mindset, Marketing Tips, Websites
Creating a website for your business might seem like a simple, cost-effective task you can handle yourself. However, DIY websites often come with hidden pitfalls that can impact your business in the long run. In this blog post, we’ll explore why hiring a professional...