by SBMnjh2023 | May 23, 2025 | Digital Marketing, Marketing Tips
Hyper-personalization has become one of the most talked-about trends in marketing. When executed well, it boosts engagement, conversions, and brand loyalty. But when it’s overdone or misused, it can leave customers feeling uncomfortable or, worse, alienated. The line...
by SBMnjh2023 | May 15, 2025 | Digital Marketing, Marketing Tips
You could have the best service or product in your category, but without five-star reviews to back it up, potential buyers may never take the next step. For businesses in the $1M to $10M revenue range, reputation is no longer just important. It’s essential. Reviews...
by SBMnjh2023 | May 9, 2025 | Business Mindset, Digital Marketing, Marketing Tips
If your business is still using a personal cell phone for two-factor authentication (2FA), you are one missed PTO day away from a complete lockout. That single device could be the point of failure that cuts off your team’s access to critical systems. This article...
by SBMnjh2023 | May 1, 2025 | Digital Marketing, Marketing Tips
Most businesses think the customer journey ends at the sale. In reality, the fastest-growing brands know that’s where the real work begins. The secret? They don’t just build funnels—they build intelligent ecosystems that adapt and scale. Today, we’re breaking down the...
by SBMnjh2023 | Apr 16, 2025 | Digital Marketing, Marketing Tips
If you’re still treating email, SMS, and retargeting like separate marketing silos, you’re missing out on serious potential. The smartest brands don’t pick just one; they stack them to create a powerful, integrated marketing engine. Your customers move between...
by SBMnjh2023 | Mar 24, 2025 | Digital Marketing, Marketing Tips
AI in marketing is either your biggest advantage—or your biggest threat. Here’s why: 72% of consumers say they only engage with marketing messages that feel personal, but at the same time, businesses using AI see a 451% increase in qualified leads. So how do you...