by Shieldbar Marketing | Jun 16, 2025 | Business Mindset, General Information, Marketing Tips
What Successful Brands Do During Recessions That Others Don’t Recessions do not destroy businesses. Poor strategy does. The companies that survive and thrive through downturns are the ones that keep marketing, adapt quickly, and stay focused on long-term growth. For...
by Shieldbar Marketing | Jun 16, 2025 | Business Mindset, Digital Marketing, Marketing Tips, Websites
Web accessibility is often seen as a legal checkbox, but it is so much more than that. Businesses that prioritize accessibility don’t just reduce legal risk. They open the door to more customers, improve their SEO rankings, and ultimately close more sales. Let’s...
by Jennifer Cordero | Jun 6, 2025 | Digital Marketing, Marketing Tips
If you’re investing in SEO but ignoring your reviews, you’re missing a major piece of the puzzle. Google reviews are not just for credibility; they are a key driver of local search performance. When it comes to getting more inbound calls, foot traffic, and...
by SBMnjh2023 | May 23, 2025 | Digital Marketing, Marketing Tips
Hyper-personalization has become one of the most talked-about trends in marketing. When executed well, it boosts engagement, conversions, and brand loyalty. But when it’s overdone or misused, it can leave customers feeling uncomfortable or, worse, alienated. The line...
by SBMnjh2023 | May 15, 2025 | Digital Marketing, Marketing Tips
You could have the best service or product in your category, but without five-star reviews to back it up, potential buyers may never take the next step. For businesses in the $1M to $10M revenue range, reputation is no longer just important. It’s essential. Reviews...
by SBMnjh2023 | May 9, 2025 | Business Mindset, Digital Marketing, Marketing Tips
If your business is still using a personal cell phone for two-factor authentication (2FA), you are one missed PTO day away from a complete lockout. That single device could be the point of failure that cuts off your team’s access to critical systems. This article...