WEBSITE DESIGN
ELEVATE YOUR ONLINE BRAND WITH A CUSTOM WEBSITE. WE TAILOR THE SOLUTION TO YOUR DESIGN & FUNCTIONAL NEEDS.
Shield Bar crafts unique, user-centric custom website designs that leave a lasting impression and drive online success for our clients.
WEBSITE DESIGN
Shield Bar crafts unique, user-centric custom website designs that leave a lasting impression and drive online success for our clients.
Professionalism
A custom-designed website gives a small business a more professional look and feel, which can help establish credibility and build trust with potential customers.
Branding
Tailored to reflect the branding and personality of the business while helping to create a consistent brand image across all online and offline channels.
Functionality
Each website is designed to provide specific functionalities such as e-commerce, appointment scheduling, or lead generation, based on the unique requirements of the business.
User Experience
We keep the end user in mind, optimizing for the user experience, making it easy for visitors to find what they are looking for and take the desired action, such as making a purchase or contacting the business.
Scalability
As your business evolves, your website can too. All of our websites are built with scalability in mind, allowing the website to grow alongside your business, including adding pages and functionality.
SEO
Search Engine Optimization allows search engines to properly index your site making it easier for your customers to find you. Basic SEO is done on every page. We also offer premium white-hat SEO and offsite Local SEO.
Overall, a custom-designed website can help a small business establish a professional online presence, build brand awareness, and attract new customers. It can also provide specific functionality and user experience tailored to the needs of the business, helping to increase conversions and drive revenue.
How often should I redesign my website?
A small or mid-size business website usually lasts about 4 to 6 years before a full redesign is warranted.
Larger brands tend to redesign more often to keep their technologies, content, offerings, and graphics fresh, every 2-3 years.
Factors that drive a website refresh or replacement include:
- Changing business model, services or offerings
- Growth or rebranding
- New technology or mobile/responsive design requirements
- Major SEO or security updates
- Outdated visual design or slow performance
From Concept To Creation
Our Project Highlights
What CMS Should You Use?
It’s important to understand that Content Management Systems (CMS) used to built websites can offer various pros and cons as you think about scaling your business, your time and your capabilities for designing, programming, optimizing, and keeping up the maintenance. When you are starting out in the earliest stages of a new business, you may consider using subscription systems like Squarespace, Wix, Webflow, and other similar online build-it-yourself systems.
But…we find that a growing business often needs more capabilities and a marketing agency to help manage the site and marketing strategy online.
Shield Bar Marketing likes to take it to the next level with a custom WordPress CMS website. WordPress is widely used and has many plugins available that can enhance the functionality your site can offer and when you need a little something extra, we can do custom programming within the program. It does require ongoing monthly management for security and maintenance of the technology and your content, but we can take care of that too!
Flexibility
WordPress is an open-source platform, which means it can be fully customized and tailored to meet the needs of most businesses. Wix and Squarespace, on the other hand, are more limited in terms of customization options and if you ever needed to move your site, we don’t hold you hostage.
Scalability
WordPress is highly scalable and can handle large amounts of content, making it a good choice for smaller businesses that plan to grow and expand in the future.
SEO
WordPress has a range of SEO plugins and tools that can help businesses optimize for search engines, which can improve search engine rankings and drive more organic traffic to their site. We have a variety of plans to handle this on your behalf.
To Consider
Control
Customization
Key Custom Website Design Factors
E-commerce: While Wix and Squarespace have e-commerce capabilities, WordPress has more robust e-commerce options with a wide range of plugins and integrations available and Shopify is built for ecommerce compliance.
Control: With WordPress, businesses have complete control over their website design and hosting. With Wix, Squarespace, Webflow, and Shopify the website is usually built on a template and is hosted on their servers, which can limit control and customization options.
Explore Our Popular Services
Discover the Range of Services We Offer
Uncover the full spectrum of services we provide to enhance your online presence and drive results.
Digital Advertising
So you have a website. Did you let people know it's out there or are you a lone house in a large field that no one visits? Get that traffic flowing to your products, services and solutions for your customers with PPC Advertising, Social Ads, Display Ads and more!
E-Commerce Solutions
Elevate your online business with Shield Bar's eCommerce solutions, designed to boost sales, enhance user experience, and maximize your digital potential.
Managed Web Services
Relax and let Shield Bar manage your web services, ensuring your website stays secure, up-to-date, and optimized, so you can focus on what matters most—your business.
Local SEO
Do you show up in local search results? AI answers? What about Google and Apple Maps? Your local visibilty online is key to local marketing. Shield Bar Marketing can help you optimize your local presence, reputation and content for your community searchers.