It’s important to understand that Content Management Systems (CMS) used to built websites can offer various pros and cons as you think about scaling your business, your time and your capabilities for designing, programming, optimizing, and keeping up the maintenance. When you are starting out in the earliest stages of a new business, you may consider using subscription systems like Squarespace, Wix, Webflow, and other similar online build-it-yourself systems.

But…we find that a growing business often needs more capabilities and a marketing agency to help manage the site and marketing strategy online.

Shield Bar Marketing likes to take it to the next level with a custom WordPress CMS website. WordPress is widely used and has many plugins available that can enhance the functionality your site can offer and when you need a little something extra, we can do custom programming within the program. It does require ongoing monthly management for security and maintenance of the technology and your content, but we can take care of that too!

It’s important to note that each platform – WordPress, Wix, and Squarespace – has its own unique features and benefits. However, here are some reasons why Shield Bar Marketing chooses to use WordPress over Wix or Squarespace: