Still treating your Google Business Profile like a one-and-done setup? That’s a common (and costly) mistake.
Google Business Profiles (GBPs) are not static directories; they’re dynamic, local SEO powerhouses. If you want to stay visible in your local market, consistent activity is key. The good news? You don’t need to post daily or even multiple times a week.Just one smart, well-optimized post every week can help keep your business front and center, both with Google and your potential customers.
So what should you post?
Let’s break it down into a repeatable, three-post rotation you can follow each month to keep your listing fresh, relevant, and impactful, without burnout.
Post Type: Highlight a Core Service
Start the month by making your services unmistakably clear. Google’s algorithm thrives on keyword relevance, and your potential customers need to quickly understand what you offer.
For example:
“Now offering garage door tune-ups in Tucson. Call today to schedule!”
This type of post helps in two major ways:
- Local SEO Boost: Including service + location keywords makes your listing more likely to show up in nearby searches (especially mobile ones).
- User Clarity: It answers the “what do they do?” question instantly and invites action.
Whether you’re a plumber in Mesa, a bridal boutique in Bartlesville, or a landscaper in Lubbock, regularly rotating your core services into your GBP posts keeps your relevance fresh.
Post Type: Spotlight a 5-Star Review
Your next post can be short and simple but powerful.
Nothing builds trust like a genuine 5-star review. These act as social proof and signal to Google that you’re active, reputable, and relevant.
Here’s how:
“We love working with clients like Jessica in Chandler!”
(Attach a screenshot of the review with location/service keywords if possible.)
This type of content increases your credibility and taps into Google’s local relevance algorithms. Reviews that include keywords like “HVAC installation in Peoria” or “drain cleaning in Mesa” only strengthen your profile.
Post Type: Humanize Your Brand or Share Something Timely
The third post each month should focus on personality, seasonality, or community.
GBP isn’t just a place for robotic listings, it’s your opportunity to show that real humans are behind the business. That matters to both people and Google.
Try things like:
– A photo of your team prepping for monsoon season service calls
– A holiday-themed greeting or seasonal tip
– A quick behind-the-scenes look at your latest job site
Example:
“Here’s how we prep for monsoon season service calls in Sahuarita!”
Showing that you’re a real, active business in your local area helps reinforce authenticity, which is increasingly important in Google’s ranking signals.
Pro Tip: Use Location-Based Keywords Naturally
Sprinkling in location + service keywords in your GBP posts can be the difference between being found and being forgotten. Just make sure it sounds natural and human, not keyword-stuffed.
Examples:
“Drain cleaning in Mesa”
“Custom wedding gowns in Bartlesville”
“HVAC maintenance in Peoria”
Keep your posts sounding authentic, but don’t shy away from naming your service areas and key offerings.
Pro Tip: Always Include a Visual
Yes, every post needs a photo. This isn’t optional; it’s essential for both engagement and ranking.
Best practice:
– Use real images of your work, your team, or your business in action
– Avoid using blurry or irrelevant stock photos
– Rename your photo file with keywords before uploading
Bad: IMG2384.jpg
Good: tucson-plumber-special.jpg
This small step is SEO gold, helping Google understand what your image (and post) is about even before someone reads it.
Consistency Wins in Local SEO
You don’t need a full-time marketing team to manage your Google Business Profile. What you do need is a simple, strategic system for staying active and staying top-of-mind.
Here’s your easy monthly posting plan:
| Week | Post Type | Example |
| 1 | Highlight a Core Service | “Now offering HVAC tune-ups in Tucson. Call to schedule.” |
| 2 | Spotlight a 5-Star Review | “Thanks, Marco in Peoria, for the glowing review of our garage repair!” |
| 3 | Humanize or Share Something Timely | “Behind the scenes of our holiday light installs in Mesa!” |
| 4 | Repeat one of the three or share a tip | “Did you know? Hard water can shorten your water heater’s life.” |
No stress. No overthinking. Just rinse and repeat with fresh photos and new messaging.
FAQs
How often should I post on Google Business Profile?
Once per week is ideal to stay active without overwhelming your workflow. Google favors listings with consistent updates.
What should I include in each GBP post?
Always include a photo, a short message with location/service keywords, and a call-to-action like “Call now” or “Schedule today.”
Do reviews actually help my SEO?
Yes. Especially when they include your business type and service area. They build trust with users and relevance with search engines.
Can I repost the same content every month?
It’s better to vary the wording slightly and use fresh visuals to avoid content fatigue or spam signals.
Do I need professional photos for GBP posts?
No, smartphone photos are fine, as long as they’re clear, relevant, and renamed with SEO-friendly filenames.
Is GBP posting different from regular social media?
Yes. GBP posts show up in Google Search and Maps results. They’re not “social,” they’re “search-optimized.
Need a Hand with Your Google Business Profile?
Staying consistent with your GBP posting can take time and creativity. If you’re a busy small business owner who wants to get found, trusted, and chosen online, we’re here to help. Book your free discovery call and subscribe to our blog for weekly marketing tips you can actually use. Let’s turn your listing into a lead generator.
Sources
Google Business Profile Help – Create Posts
BrightLocal – Using Google Posts for SEO
Moz – Google Business Profile Guide
Search Engine Journal – GBP Tips
Sterling Sky – Posting Frequency Best Practices
