After several years of working together, Zeta came to Shield Bar Marketing with great energy to rename, rebrand and refresh all of their marketing. After strategizing with the owner, defining the feeling they wanted clients to have, discussing color pallets and textures and new services they were adding for clients, Shield Bar Marketing came up with a new logo design, color pallet, font types, and leveraged these attributes across the design and messaging of all their online and offline marketing pieces.