A Resource from Shield Bar Marketing
New Book by Nikole Haumont
Founder/ CEO of Shield Bar Marketing
You’ve been wearing the marketing hat long enough.
A clear, no-fluff guide for established business owners who are done guessing — and ready to finally understand their marketing.
ONLY $27
$297
Introductory price
PDF download
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Sound Familiar?
You built a real business. Marketing shouldn’t feel like a guessing game.
You’ve been doing your own marketing — or handing it off to someone and hoping for the best — for years. At some point it worked well enough. But now your business is bigger, the stakes are higher, and you can feel the gap between where your marketing is and where it needs to be.
You’ve been sold SEO. You’ve been sold social media. You’ve fielded the Google Ads call. You hired someone to handle it, or you tried to handle it yourself between everything else on your plate. You’ve spent money you can’t fully account for and you’re still not sure what’s actually working.
“I know I need to do something with marketing. I just don’t know where to start — or whether what I’m already doing even makes sense.”
If that’s you, here’s what I need you to know: the problem isn’t effort. It’s sequence.
Marketing has a logical order. There’s a right set of things to build before you run ads. There’s a foundation that has to exist before SEO works the way it’s supposed to. Most business owners are trying to operate at level three or four without having level one fully in place — and then wondering why the results don’t match the investment.
Nobody ever tells you this. That’s what this book is for.
Not a how-to manual. Something more valuable - a way of Thinking.
Take Off the Marketing Hat is a business owner’s guide to understanding the full marketing landscape — what each piece is, why it matters, and exactly where you stand right now.
You will not find step-by-step platform tutorials in these pages. You will not find technical jargon or implementation instructions. What you will find is the strategic clarity that most business owners never get — because they’re too busy executing to stop and think about what they’re actually building.
By the time you finish this book, you’ll know:
- Exactly which level of the marketing roadmap your business is currently operating at
- Where the gaps are — and why they’re costing you
- What to prioritize first, second, and third (and what you’re not ready for yet)
- How to have intelligent conversations with any marketing vendor or agency
- Why your marketing hasn’t been working — and what to do about it
This is the conversation I have with every new client before we open the actual playbook. Now you can have it too — for $27.
The Customer Activity Roadmap
The Customer Activity Roadmap
Level 1: Packed Sand - Surviving (10%)
The entire book is built around this four-level progression. Each level builds on the one before it. Most businesses are trying to skip ahead — and paying for it.
Level 2: Gravel Road - Established (35%)
Be found by those searching. Local SEO, on-site SEO, and Google PPC. Capturing the people who are already looking for what you offer.
Level 3: Two Lane Highway - Thriving (50%)
Amplify your awareness. Social media, paid social ads, display advertising, and email marketing. Reaching the people who don’t know they need you yet.
Level 4: Interstate - Driving (95%)
Authority & retention. Content, thought leadership, analytics, and AI. Where you become the obvious, recognized choice in your market.
Who Wrote This — And Why
Nikole Haumont
Founder of Shield Bar Marketing
I started building websites in 1999. I’ve watched digital marketing evolve through every major shift — the search era, the social media era, the mobile era, and now the AI era. I’ve worked with hundreds of business owners across industries and revenue levels, and I’ve seen the same pattern play out over and over again.
Smart, capable business owners — people who have built real companies and done it well — spending money on marketing that doesn’t work, not because they’re doing it wrong, but because no one ever gave them a framework for doing it in the right order.
That’s the only reason this book exists. Not to sell you anything. Not to convince you to hire my agency. To give you the map I give every client before we create the playbook — so you can finally see the whole picture and make smart decisions about where to go next.
— Nikole Haumont
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FAQs
Q: Is this for me if I already have a marketing team or agency?
Yes — maybe especially so. This book will help you have smarter conversations with whoever is managing your marketing. You’ll know the right questions to ask and what the answers should look like.
Q: Is this a how-to guide? Will it tell me how to set up my accounts or run ads?
No. This is a strategic guide — what each piece of the marketing puzzle is and why it matters. If you want step-by-step setup instructions, this isn’t that. If you want to finally understand the whole picture, this is exactly that.
Q: My business is [industry] — is this relevant to me?
If you’re an established business in the United States with a real customer base and you’re spending money on marketing without a clear framework for what you’re building, yes. The Customer Activity Roadmap applies across service industries, B2B, and local businesses alike.
Q: How do I get the book after I purchase?
Immediately after checkout, you’ll be redirected to a download page. You’ll also receive an email with your download link within minutes. The book is a PDF — readable on any device.
Q: Why $27?
Because I want you to read it. The framework in this book is the same one I use with clients who pay $250/hour for consulting. At $27, there’s no reason not to have it.
Still guessing at your marketing?
$27 is the best investment you’ll make this quarter.
You built a real business. You deserve to understand your marketing — clearly, completely, and in the right order. That’s all this is.