by SBMnjh2023 | Aug 4, 2025 | Digital Marketing, Marketing Tips, Other
Still treating your Google Business Profile like a one-and-done setup? That’s a common (and costly) mistake.Google Business Profiles (GBPs) are not static directories; they’re dynamic, local SEO powerhouses. If you want to stay visible in your local market, consistent...
by SBMnjh2023 | Jul 28, 2025 | Business Mindset, Marketing Tips, Websites
If your goal is to grow locally without opening new locations in every city location landing pages are your best-kept secret. And no, we’re not talking about copying your homepage five times and slapping a new city name on each. We’re talking about smart, strategic...
by Christina Joly | Jul 14, 2025 | Business Mindset, Marketing Tips, Websites
You don’t need more traffic. You need a website that turns traffic into leads. Because here’s the truth: most small business websites don’t have a traffic problem, they have a conversion problem. If your site looks nice but doesn’t drive results, you’re leaving...
by Shieldbar Marketing | Jul 7, 2025 | Digital Marketing, Marketing Tips
If you’re scaling a business, one of the most important marketing decisions you’ll make is whether to invest in Local SEO or Google Ads first. Make the wrong call, and you could end up burning cash on underperforming ads or missing out on organic traffic...
by Shieldbar Marketing | Jun 30, 2025 | Digital Marketing, Marketing Tips
You’re sending emails, checking open rates, and maybe even celebrating when they go up. But here’s the hard truth—open rates don’t pay your bills. Conversions do. The brands that grow consistently aren’t chasing vanity metrics. They focus on performance indicators...
by Shieldbar Marketing | Jun 23, 2025 | Business Mindset, Digital Marketing, Marketing Tips, Websites
If your business is showing up on page one of Google but not in the Map Pack, you’re missing out on the most valuable clicks. According to BrightLocal, the Map Pack earns 44% of all local search clicks. That’s nearly half your potential leads, gone to competitors who...