Nikole Haumont, Founder & CEO

Nikole Haumont founded Shield Bar Marketing in 2013, building it into a full-service agency now serving $3M–$25M businesses across the U.S. and Canada. In 2024, she acquired Copper Cup Marketing, more than doubling the agency’s client base and team.

Her path into marketing started early: HTML-certified in 1999, she began designing websites for friends and family before that skill grew into a career spanning strategy, branding, web design, and paid and organic advertising. Before Shield Bar, she co-founded and sold Today’s Horse Magazine — an outcome that shaped how she now helps other founders think about building a business meant to grow past them.

Nikole speaks and writes on marketing strategy for business leaders, with a focus on replacing ad hoc marketing efforts with measurable systems business owners can actually track. She previously co-hosted the podcast Time2Fly – Give Your Business Wings and appeared on Season 18 of The Blox. She now shares marketing and leadership insights through two YouTube videos a month — one on marketing, one on leadership. She was named one of the AZ-19 region’s Most Influential People, and Shield Bar Marketing has won Best Marketing Services in the Green Valley News and Sahuarita Sun Readers’ Choice Awards for four consecutive years (2022–2025), with the agency currently in the running again for 2026.

She co-founded the Advantage Alliance Referral Networking Group and serves as the marketing subject matter expert for the Town of Sahuarita, Arizona, and the Green Valley Sahuarita Chamber of Commerce.