It’s Pumpkin Spice Season
3 Easy to Implement Tips for using a Hot Search Term
It seems and feels like 2020 has been a fast-paced year of transition for businesses but one thing remains constant: The seasons always change. Autumn is a time of year when nature transitions from growth to rest. This core value can be demonstrated in business as well. With the Pumpkin Spice Latte (PSL) theme is always popular in the fall. Photos of delicious coffee, a broad spectrum of autumn colors, and the feeling of rest can be utilized for your Autumn Campaign.
It’s that time of year again. This year saw the need for new visions and views on business. With the trees beginning to show their beauty, most human beings are responsive to the change. Fall brings about feelings of comfort and joy, usually.How does your business use seasonal marketing to create viral success? I thought it would be fun to show a statistic graphic just to give and idea of how many searches are done on the words “Pumpkin Spice”.
Pumpkin Spice as a Keyword
Take a look at the graphic below and you will get an idea of the searches that were conducted on the key phrase “Pumpkin Spice”. People were searching for pumpkin spice recipes, festivals and patches. There is a short window of time for maximizing the impact of this keyword and here is a hint: It is before the foliage begins to change colors. It is when the human need for change is at its highest level at the end of summer. This summer has caused humans to rethink everything.
Three Easy to Implement Steps for a Successful and Viral Autumn Campaign
One -Start Your Autumn Graphic Set in September. Memes, short videos of falling leaves and stock photos of a hot cup of coffee in the forest all have an appeal on human nature. These images invoke a sense of peace and excitement for the upcoming season of family. Savvy marketing gurus use pumpkin spice as a strategy for attracting autumn lovers. The colors of autumn are warm and inviting and promote a sense of calm. A successful autumn campaign creates a successful holiday campaign.
Two – Schedule your seasonal posts to go out in the evening when the day is ending and the spirit of peace is in the hearts of mankind. It is a proven fact that people react differently to promotions at different times during the year. A good way to see this tool as successful is to visualize how you feel when the seasons change and what you would like to see. What makes you “Click”?
Three – Engage with your Audience. A successful and viral campaign for Autumn doesn’t just include what you create and promote but how you show up for your business. Follow your posts and thank those who have engaged with a like, share or comment. Then make a comment back to them. Eventually, the followers who are watching your pumpkin spice themed graphics will warm up to you and open themselves up to be a customer.
Remember your Website, Marketing Campaign, Branding Culture and Visibility all work to help your business succeed. Be on top of trends and stay there. Create short and long term campaigns to facilitate any pivots that may be required. Pumpkin Spice will never die so use it for your business benefit in your marketing and graphic campaigns.
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