As businesses across Southern Arizona face rising costs, shifting markets, and rapid technological change, the need for clear strategy and strong systems has never been more important.
That’s exactly what Nikole Haumont, Founder and CEO of Shield Bar Marketing, will be addressing at the upcoming 2026 Business Lending & Resource Expo in Sahuarita.
Nikole will be speaking on “Marketing That Works in a Changing Economy,” bringing a practical, real-world perspective to business owners who are trying to grow while managing increasing complexity.
Her approach focuses on helping businesses move beyond scattered tactics and into structured marketing systems that actually support long-term growth.
Why This Event Matters Right Now
Today’s business environment looks very different than it did even a few years ago.
Entrepreneurs are navigating:
- Increased operating costs
- More competitive markets
- Changing customer behavior
- New technologies reshaping how business is done
The reality is, no business owner should have to figure all of this out alone.
Events like the Business Lending & Resource Expo create a space where business owners can:
- Access funding resources
- Learn from experienced professionals
- Build relationships with local experts
- Walk away with practical, actionable strategies
What to Expect at the Expo
The event is structured to provide both education and connection—two critical components for business growth.
Breakout Sessions
The morning begins with expert-led sessions focused on the most pressing topics for small businesses today:
- Access to capital and financing options
- Cash flow, taxes, and financial planning
- Marketing strategies that work in today’s economy
- Risk management, compliance, and insurance
- Local and regional business resources
These sessions are designed to give attendees real-world insights they can apply immediately.
Featured Panel Discussion
Following the breakout sessions, attendees will join a panel titled:
“What Smart Businesses Are Doing Right Now to Stay Competitive.”
This discussion brings together local experts and business leaders to share how companies are:
- Adapting to economic shifts
- Managing rising costs
- Attracting and retaining customers
- Positioning themselves for long-term growth
It’s an opportunity to hear what’s working—not just in theory, but in practice.
A Local Focus With Regional Impact
While the event is hosted in Sahuarita, it’s designed for businesses across Southern Arizona.
Entrepreneurs from areas including:
- Sahuarita
- Tucson
- Green Valley
- Marana
- Oro Valley
- Rio Rico
- Nogales
- Sierra Vista
are encouraged to attend and take advantage of the resources available.
Who Should Attend
This event is ideal for:
- Small business owners
- Entrepreneurs and startups
- Companies looking to grow or stabilize operations
- Anyone interested in financing, lending, or business resources
Whether a business is just getting started or already established, the Expo offers valuable insights at every stage.
Event Details
- Date: May 6, 2026
- Time: 8:00 AM – 11:00 AM
- Location: Sahuarita Town Hall
- Cost: Free (RSVP required)
The Takeaway
In a changing economy, growth doesn’t come from guessing.
It comes from:
- Access to the right resources
- Learning from people who are already navigating the same challenges
- Building systems that support both stability and expansion
The 2026 Business Lending & Resource Expo is designed to provide exactly that.
For business owners ready to strengthen their foundation, explore new opportunities, and connect with others doing the same, this event offers a practical next step forward.